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Director, Social Media & Mass Media

Marlette Funding

This is a Full-time position in Wilmington, DE posted December 12, 2021.

Marlette Funding is a consumer financial technology (fintech) business on a mission to inspire financial confidence by helping people manage their day-to-day finances.

We offer a digital financial platform with simple, accessible and personalized financial solutions including personal loans.

credit cards and a financial health product.

The company is a fast-growing fintech that has been recognized numerous times as a best workplace.

If you are energized by working in a fun organization where communication is open, everyone feels included, creativity is embraced, personal growth is encouraged, and you can make positive impact on the business, Marlette is the place for you.

Marlette celebrates diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives and skills.

The more inclusive we are, the better we will grow.

We are seeking a Director to lead the team responsible for social and mass media strategies and execution to both amplify the brand and drive business results.

You will work closely with the Marketing and Design teams to plan and develop campaigns and coordinate paid advertising.

Reporting to the Senior Director, Public Relations, this role is a key driver of awareness, reputation, and engagement for the Best Egg brand.

You will create and communicate media plans and timelines, including the creation of content, scheduling, and monitoring media metrics.

This is an exciting opportunity to create social media content that is relevant and engaging, but also thoughtful, authentic, and honest.

You will have the opportunity to devise interesting story-telling styles of advertising for Best Egg and work with the insights team to track and improve brand awareness, while also working with the operations team to ensure that customer issues and questions are appropriately addressed. 

What youll be doing…

• Develop social and mass media strategy and budget

• Broaden brand awareness, deepen customer relationships, and attract new customers

• Build and mentor team of media experts that can drive business results

• Oversee media planning, execution, tracking, evaluation, and ongoing optimization of cross-channel breakthrough media programs, with a focus on driving leads and sales in an efficient manner

• Establish agency relationships and champion management systems to improve efficiency

• Keep abreast of social media trends; respond to changes relevant to the organizations marketing strategies

• Coordinate media activities with key stakeholders across the company (including marketing and operations) to ensure an effective, seamless social strategy is deployed throughout the organization.

• Set key performance indicators (KPIs) and measure ROI

• Manage campaign tracking, forecasting, competitive media analysis, and optimization through the creation and issuance of weekly, monthly, and quarterly reports in collaboration with analytics team

What were looking for…

• Education: Bachelor’s Degree in Communications, Marketing, Marketing, Analytics, or a related major required with an MBA a plus.

• Professional Experience: 7+ years of experience in a B2C marketing role, including social media and mass media responsibility, preferably for a digital business.

• Creative Leader: Highly connected to consumers and trends.

Ability to cultivate relevant and impactful marketing campaigns.

Exceptional understanding of media outlets and platforms, content, and trends.

Proficiency with HTML, digital media formats and editing tools.

Experience with tech tools such as MS Office, Adobe Creative Cloud and similar.

• Strong track record: Ability to drive awareness, engagement, and sales through media strategies.

Experience working with analytics teams to quantify return on ad spend to make the case for continual investment.

• Build Strong Teams: Ability to hire, motivate and develop internal staff demonstrating a commitment to inclusion and diversity. Ability to select and manage a broad range of agency partners.

• Communication and Influence: Ability to set guidelines and engage team and stakeholders to deliver against the  clearly articulate complex ideas and information in a compelling narrative to a diverse set of audiences. 

• Relationship Builder: Great collaborator across teams.

Can switch mindset as needed to understand key challenges and facilitates problem solving across multiple functional areas.

Strong tendency to be inclusive in bringing in other groups to problem solve, but also knows when and how to take a more forceful position to end debate and move forward without impacting relationships negatively.

• Bias for Action and Speed: Acts with a sense of urgency.

Prioritizes time and attention to make the greatest impact.

Sets and achieves realistically aggressive goals despite obstacles.

Comfortable in an environment where decisions are made quickly and with imperfect information.

• A Learner’s Mindset: Embraces a purposeful appetite and the courage to test and learn what our brand can achieve and delivering for the business

• Accountable: Takes personal ownership.

Reliable and trustworthy in meeting their commitments.

Maintains focus on the goal and delivering solutions.

Sets and achieves realistically aggressive timelines despite obstacles.

Our leaders…

• Consistently look through the lens of the customer when making decisions and innovating

• Provide clear strategic direction and goals and empower their teams to determine tactics and be accountable for results

• Work cross-functionally to invite diversity of thought and encourage constructive disagreement to arrive at better decisions

• Drive sustainable growth by both innovating and optimizing

• Focus on hiring great people who value our culture.

Encourage employee development.

• Act on behalf of the entire company and lead beyond your own team.

Deliver on short term results with an eye towards our long-term strategy

• Embrace risk and challenge the status quo to further our mission 

Our Brand:

At Best Egg, we believe money should be accessible so people can reach their goals, live a fuller life, and feel pride in knowing they have taken control of their finances.

For those who need extra money to achieve the progress they seek in life, Best Egg is the modern solution-minded finance provider that mixes decades of banking experience with smart technology and deep customer insight to create products designed for today’s borrower, so that people can establish a smoother financial path.

The egg symbolizes protection and a fresh start.

 

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